British Social Discovery Site Snog.com Looks To Build A Better Hot Or Not; Goes Viral (And Mobile)

The Web has been home to a fair number of questionable memes and websites over the years, really too many to mention here. One among them that you're likely familiar with is "Hot Or Not", the site that allows visitors to vote on photos of random people based on attractiveness. It's not exactly high brow, but games like this have been around for years -- in various incarnations. In the U.K., the theme gave rise to a popular reality TV show, called "Snog, Marry, Avoid" -- the content of which you can probably guess based on the title. The show is also the inspiration for a young British startup, called Snog.com, that has seen some serious viral adoption in the U.K. over the last six months. The startup was founded by Jonny Teeling and Will Peirce, two recent grads from Leeds University, who set out to create a social discovery site that offered a new spin on the old model, plus a way for young people to break the ice and interact without the awkwardness of traditional dating sites

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